Our biggest update ever.
It's time to take AI in product to the next level. Major announcement incoming.
TL;DR ✨
✅ AI already outperforms humans in some product management tasks.
✅ "AI-empowered PMs" are the most in-demand profiles in the job market.
✅ We’re already helping 1500 PMs and PMMs become AI-empowered. We want to reach 10,000 in the next 2 years.
✅ To succeed, we’re launching a premium membership at 45€/year, offering tutorials, in-depth articles, Q&A sessions, and potential time savings of up to 15 hours per week.
Today’s our birthday.
6 months have flown by, and what a journey it's been.
We've published 25 editions, exploring diverse AI applications including market research, customer discovery, data analysis, and content creation.
Our reader base has grown impressively, from zero to over 1,500 subscribers in less than half a year.
In June, we initiated our guest program, already featuring 5 industry experts in the newsletter.
Late July saw the launch of a spin-off edition: The Product Freelancer. With seven editions published, we reached the milestone of 100 subscribers in less than 30 days.
But here’s the truth behind the scenes.
Not a day goes by without us challenging ourselves and deliberating on The Product Courier's future.
This constant introspection leads us to repeatedly question our actions and decisions.
We're driven by a single obsession:
How can we deliver the most valuable and actionable content to you?
This guiding principle is what's propelling the launch of our premium membership.
But before we delve into that, for those who've joined us along the way, allow me to share a bit about the "why" behind all this.
The “why” behind The Product Courier.
ChatGPT's quick and massive adoptions left me speechless.
When I started using it, I immediately realized that it had the potential to revolutionize product roles. The tech was great and there was no friction to use. There were thousands of potential use cases, and it could only go big.
A few iterations in, my productivity skyrocketed. GenAI wasn't perfect out of the gate, but I was cranking out more work—better work—in record time.
After weeks of prompt crafting and testing, I was tackling my most time-consuming tasks 10 times faster. No exaggeration.
I tried to level up my skills, by following courses online and watching videos.
But I was so disappointed by the quality of teaching provided. It was either generic or shiny use cases that work only on paper. None of them met my needs as a product professional.
It was clear there was a huge opportunity to teach people how to use AI in practical ways.
It was a matter of time until
came on board.We defined a goal: teach 10,000 product professionals how to use AI.
That's the impact that we wanted to make.
Our first move? An AI Encyclopedia for Product folks. Ambitious, right?
But we quickly realized our mistake. In this fast-moving tech landscape, an encyclopedia is like trying to steer a cruise ship through a river rapid.
That's when it hit us: a newsletter.
One razor-sharp, actionable tutorial each week. Clear, concise, and packed with value.
The Product Courier was born.
Solving people's problems is a double-edged sword – incredibly rewarding, yet a potential trap.
We hit instant market fit. Growth came in waves, and the feedback on our content? Stellar.
But when we sat down with our readers, we uncovered a sobering reality. Product professionals were navigating stormy seas. The tech industry's love affair with product roles had taken a hit, and the job market? It had turned into a gladiator arena. 💀
Before we knew it, we were penning pieces on networking hacks and career strategies. Quite far from our AI roots, right?
Don't get me wrong – zero regrets here. These are all vital topics.
But there’s a downside to this.
Solving too many problems means also the risk of slipping towards averageness in the long run. We would become like any generalist newsletter in product.
That was an issue.
Realizing this was both a challenge and an opportunity.
AI is an existential threat to Product Management.
In their thought-provoking article "How close is AI to replacing product managers?"1,
and Michael Taylor organized an experiment aimed to objectively assess AI's ability to replace a product manager's work using advanced prompt engineering techniques.The goal was to compare AI performance against human performance on challenging product management tasks through blind polls.
The results were shocking:
AI beat humans in two out of three tasks (That's huge!).
Most people (70% to 80%) could tell which answers came from AI, but many still liked those answers better.
And get this - with just a few tweaks, the AI got even better.
It's a stretch to claim AI will fully replace product managers in the near future.
However, it's undeniably challenging the value we bring as product professionals.
If 90% of your work revolves around filling out PRDs and managing backlogs, then AI poses an existential threat to your job.
Why? Because it's already outperforming humans in these areas.
But the most important threat to your job is not AI.
It's the competition from PMs who are leverage this technologie to supercharge their productivity and improve their decision-making.
“AI-empowered PM” are already the stars of the job market.
Product professionals who are actively learning AI are already producing more work, doing it faster, and delving deeper. They shine internally because they solve problems more efficiently.
In a morose market, they stand out. AI represents 20% of open jobs in the tech sector (source: ), and the salary of these open positions is significantly higher as well.
Learning AI is not only the best way to get a competitive edge in product in 2024 – not doing it risks making you irrelevant to the job market's needs.
It's like not using the internet in the early 2000s. 🤷
AI is here to stay, and it will eventually become mainstream – Early AI PMs will be the kings of this revolution.
The Product Courier: your go-to place to level-up your product game with AI.
Most product professionals have realized this and are leveling up in the field.
But it doesn't come without challenges:
❌ They struggle to identify product management use cases.
❌ The technology changes rapidly, making it challenging to keep up.
❌ There are too many training resources available – yet they don't fit their specific needs.
We want The Product Courier to be the go-to place for AI training for product professionals;
A place where they:
✅ Learn the most efficient AI techniques for product use cases.
✅ Sharpen their understanding of AI technologies.
✅ Develop their own point of view about the future of product with AI.
The Product Courier aims to be the place where product professionals become AI-empowered.
That's why we're excited to announce that from now on, we'll double down on AI tutorials while adding educational content and thought-provoking perspectives.
Our membership: The fastest way to become an AI-empowered PM.
Diving deep into AI tools and techniques is a costly endeavor, both in time and money. Each article we publish is the result of countless hours spent researching AI, experimenting with cutting-edge tools, and pushing LLMs to their limits.
To continue delivering top-notch AI resources for Product teams, we're counting on your support.
Introducing our game-changing premium membership!
✨ For 45€ ($49) per year - just 3.75€ per month, you will: ✨
Receive 4x articles and tutorials each month
Access 1 Members-only Q&A session each month with us
Network with our exclusive community of premium users
Get privileged access to 1:1 coaching for tailored productivity strategies
Get unlimited access to our prompt library (for annual subscribers only)
Be a board advisor on the future content in The Product Courier
Support the coolest newsletter about AI-for-Product these days
Save between 4 and 15 hours weekly (that's up to 780 hours a year!)
Sticking with the free tier? You'll still:
Receive ungated content – "What happened in AI last week"
Get occasional free posts and tutorials
Stay updated about our webinars and free events
Subscribe now and snag a 25% discount (just 33€ instead of 45€).
Hurry! This offer vanishes on September 30th! 😏
Invest in your AI-powered future today: Your product career will thank you tomorrow.
Thanks for the shout-out!