Create your product launch kit in seconds. 🚀
Get everything you need to launch your product in a few clics.
Thank you for reading The Product Courier!
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If you're new here, welcome! I’m Lucas Nilsson, a Product Marketing freelancer.
Together with my partner Toni Dos Santos, we highlight each week a specific AI use case for PMs and PMMs. Our goal is to show you how AI can enhance your daily job.
In this 39th edition, we’ll talk about:
ChatGPT release their “tasks” features 📝
How to create a custom GPT to speed up your product launch prep work. 🚀
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News of the week. 📰
Open AI has released their “tasks” feature in beta. ✍️
Overall, 2024 has been a big one for AI tools, with most AI solutions providers rolling out new features regularly, and every day that passes makes ChatGPT closer to becoming a personal assistant.
2025 seems to follow the same trajectory. This week, Open AI just announced the released of the feature “tasks”. The goal of that feature is to be able to send reminders and scheduled assignment. Using this feature, you’ll be able to ask ChatGPT to execute actions at a specific or a recurring time.
At first, this may seem like a minor update Nothing groundbreaking, right?
Yes. BUT.
Let’s think a bit bigger here. 😉
Why this feature (might) matter
OpenAI is releasing new updates almost every two weeks. These small improvements are making ChatGPT more useful and more integrated into our daily routines.
On its own, Tasks might seem like a small upgrade. But when paired with other ChatGPT features—like Search—it could become a powerful tool for monitoring and organizing information.
For example, if you’ve ever used Google Alerts, you know it’s not very effective. With ChatGPT, you could:
Summarize updates on your competitors’ new features.
Collect blog posts or social media content on specific topics – (enterprise targeted content for example).
Get detailed analysis based on your competitors’ communications.
All of these based on the information available online and your own knowledge center. 🤯
In theory, (almost) all of this is already possible. But right now, ChatGPT’s Search feature still needs improvement. I tested it with real tasks, and while the concept is exciting, the features aren’t reliable enough to fully trust—yet.
But, in the near future, that could offer great opportunities for PMs and PMMs.
Community Polls. 📊
Your weekly tutorial. 🔍
Create your product launch kit with AI. 🚀
If 2024 has taught us one thing, it’s that speed to launch and early revenue generation are now top priorities for product teams.
Yet, as teams shrink and efficiency becomes non-negotiable, the pressure to deliver quickly can feel overwhelming—sometimes, it’s a race against the clock.
Good news is that you can save HOURS in only a few minutes.
The challenge of the week
You’re a PM or PMM at a startup, and your CEO has urgently requested the launch of a new feature. You need to create a launch kit—fast. It must include everything your team needs internally and everything your customers need to hear about your product.
👉 This week, we’re skipping the strategy definition phase. Instead, we’ll focus on transforming an existing strategy into dozens of customized assets for various needs—all in a matter of seconds.
I’ll show you how to use Custom GPT to prepare your launch kit quickly and efficiently. With this approach, you’ll generate tailored content for multiple channels and internal use cases, saving both time and effort.
1. Providing context to your custom GPT.
During that first step, we’re going to see how to properly set up your GPT. You’ll find the GPT tab in top right corner of your ChatGPT app.
For this exercice, I’ll use the example of Cockpit, an observability product I launched when I was working at Scaleway.
Here’s how the GPT set-up window looks like. 👇
The 2 most important sections of the GPT tab are the “instructions” and “knowledge”
Step 1. Start with a clear “instructions” section
When it comes to AI, garbage in = garbage out.
To make the most of your GPT, start by creating a solid briefing prompt. This prompt will guide the AI and ensure it produces high-quality outputs. You can either draft it manually or use AI to summarize existing materials (such as powerpoint presentations or Notion pages).
This brief should answer these key questions:
What is the product? Include main features, benefits, and use cases.
Who is it for? Define your ICPs (Ideal Customer Profiles) and personas.
What are the key selling points? Highlight unique value propositions.
What makes it different? Explain how it stands out from competitors.
What are the main content guidelines? Detail your tone of voice and copywriting style.
Once you’ve crafted that briefing prompt, you just have to copy/paste it in the instruction section.
Here’s the briefing prompt I’ve used for my own GPT. 👇