Finding a great topic idea as a guest writer

1. What is a GREAT topic?

• Finding a great topic for TPC is first and foremost about finding a great problem to solve.

• This problem should be faced by most Product Professionals on a regular basis.

• Your article should

  • Show YOUR WAY to solve that problem.

  • Be 100% practical and easily applicable by

  • Avoid being “Product 101” guide or too theoretical.

2. Article types to get you inspired.

Here’s a non-comprehensive and purely indicative list to help you

• The Quick Guide to: A concise, step-by-step guide to accomplish a specific task or solve a problem.

• My Top Tools for: A list of the best tools to use for a particular task or challenge.

• How I (achieved result) Using (method/tool)

• Advanced Techniques in: Tips and tricks for more experienced users.

• Common Mistakes to Avoid When: A guide highlighting pitfalls and how to avoid them.

• How to Automate: A tutorial on automating a specific task or process.

• Step-by-Step Tutorial on: Detailed instructions on how to complete a specific task.

• Why You Should: An article explaining the benefits of a particular method or tool.

• Lessons Learned from: Insights and takeaways from a specific experience or project.

• The Essential Toolkit for: A list of must-have tools for a particular role or task.

• My Top Tips To Get Better At: Guidelines for achieving the best results in a specific area.

Example of topics

(Purely indicative / non-comprehensive list)

• Product Discovery

  1. How to Use AI for Effective Market Trend Analysis

  2. Streamlining Customer Feedback Aggregation with Automation

  3. Extracting Insights from User Reviews Using NLP

  4. Prioritizing Product Features with Sentiment Analysis

  5. Integrating Chatbots for Real-Time Customer Insights

• Go-To Market Strategy

  1. The Non-BS Guide to Crafting a Go-To-Market Strategy.

  2. How I Increased Product Adoption Using AI-Powered Customer Segmentation

  3. Common Mistakes to Avoid When Using AI in Go-To-Market Planning

  4. Step-by-Step Tutorial on Using AI to Identify Target Markets

  5. Lessons Learned from Using AI to Optimize Product Launches

• Positioning

  1. The Quick Guide to Creating a Strong Product Positioning Statement Using AI

  2. My Top Tools for Analyzing Competitor Positioning

  3. How I Enhanced Product Differentiation Using Customer Feedback Analysis

  4. How to Automate Competitor Analysis for Better Product Positioning

  5. Step-by-Step Tutorial on Identifying Unique Selling Propositions Using AI

• Product Launch and Enablement:

  1. My personal methods to translate my GTM into Sales Training

  2. Creating a personalized Sales onboarding.

  3. How I easily create Sales collaterals.

  4. My personal hacks to improve team alignment between Sales and Marketing.

  5. The do’s and don’ts of Product training.

3. You got an article idea? Great. 🤩

Let’s see if it fits the test.

If your idea ✅ these 4 criteria, it’s very likely that it will make a killer article 🔥

1. Is it a problem PM/PMMs are facing and struggling with?

2. Is that problem widely shared within the product community?

3. Will your solution significantly help them to solve that problem or improve their daily work?

4. Is your solution easily applicable?